Since 2016, I have been documenting the rise of the AfD (Alternative für Deutschland – alternative for Germany) and observing how a new right-wing movement stages itself, takes root, and spreads in public spaces. My work is both long-term observation and commentary – an attempt to make the connection between language, emotion, and power visible.
Social issues like migration and the COVID-19 pandemic have acted as triggers in this process. They created fertile ground for simple answers, conspiracy narratives, and emotionalized debates. In this heated atmosphere, populist strategies unfold their full impact: complex topics are reduced to catchy slogans, fears are stirred, and enemies are constructed.
New Right shows how political rhetoric becomes a performance – on stages, in public squares, and in faces. What happens when a movement gains more and more influence? What images emerge when populism becomes part of everyday life?